A little over a month ago I went to a party. I know, bad idea. It was mostly okay, work-related, lotsa people I actually like, etc. But somehow I got cornered into a conversation with a fella who seemed intent on impressing me with the fact that he works in "Web 2.0, you know what that is?"
"Um, that means you're on Facebook?"
I spent the next 25 minutes in the year 2006. And yeah, basically the dude sets up Facebook accounts for businesses. Which is fine, but the guy had that evangelical zeal for "interactive online community" that inevitably trumps content or even function. Which is, like, at the corner of Nowhere Street and Whocares Avenue. My unwelcome Ajax tutorial finally ended when I admitted to having a blog but not having a solid SEO strategy.